Logo Design Facts
by Vukan Karadzic
What makes one logo better than another?
Simplicity.
A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects.
A logo is well designed when it looks as good on a business card as it
does on a web page or a billboard. To be functional, a good logo must
reduce well to simple black & white or grayscale for use on faxes or in
newspaper ads. The best logos are elegantly simple.
Why do you need a logo?
In a way, a logo is a visual shortcut to who you are. Your logo will
establish your corporate identity and credibility. It builds loyalty among
your clients and employees. You invest in your brand image every time your
logo is displayed on a Web page, on a sign, or in an advertisement.
A professionally designed logo enables you to be immediately recognizable
and must be unique, memorable and simple. Such a logo will become one of
your most valuable corporate assets over time.
How does your current logo stack up?
Run down our logo quick test (http://www.elogodesign.com/logo-design-test/logo-test.php)
Copyright © 2005 Vukan Karadzic
About Vukan: Vukan Karadzic is the main designer at E Logo Design (http://www.elogodesign.com
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